{"id":685,"date":"2024-12-02T16:09:00","date_gmt":"2024-12-02T17:09:00","guid":{"rendered":"http:\/\/www.storybooksaintbernards.com\/?p=685"},"modified":"2025-04-03T22:57:55","modified_gmt":"2025-04-03T22:57:55","slug":"kotos-refresh-for-workday-brings-optimism-to-enterprise-software-2","status":"publish","type":"post","link":"http:\/\/www.storybooksaintbernards.com\/index.php\/2024\/12\/02\/kotos-refresh-for-workday-brings-optimism-to-enterprise-software-2\/","title":{"rendered":"Koto\u2019s Refresh for Workday Brings Optimism to Enterprise Software"},"content":{"rendered":"<p class=\"\">When you think of enterprise software, \u201cwarmth\u201d and \u201chumanity\u201d might not be the first words that come to mind \u2014 but <a href=\"https:\/\/www.workday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Workday<\/a> is on a mission to change that. Thanks to a partnership with creative studio <a href=\"https:\/\/koto.studio\/work\/workday\/\" target=\"_blank\" rel=\"noreferrer noopener\">Koto<\/a>, Workday\u2019s refreshed identity doesn\u2019t just keep pace in the AI-driven future of business, it leads with a distinctly human touch.<\/p>\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"1000\" height=\"563\" src=\"https:\/\/videopress.com\/embed\/OTFEkKA2?cover=1&amp;posterUrl=https%3A%2F%2Fwww.printmag.com%2Fwp-content%2Fuploads%2F2024%2F11%2Fworkday_cs_opening_v06_mp4_std.original.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe><script src=\"https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1725245713\"><\/script>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"1000\" height=\"563\" src=\"https:\/\/videopress.com\/embed\/7eoo2jEQ?cover=1&amp;posterUrl=https%3A%2F%2Fwww.printmag.com%2Fwp-content%2Fuploads%2F2024%2F11%2Fworkday_cs_illos_9x16_v03_mp4_avc_240p.original.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe><script src=\"https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1725245713\"><\/script>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"1000\" height=\"563\" src=\"https:\/\/videopress.com\/embed\/xdMAju1I?cover=1&amp;posterUrl=https%3A%2F%2Fwww.printmag.com%2Fwp-content%2Fuploads%2F2024%2F11%2Fworkday_cs_cardcarousel_v04_mp4_avc_240p.original.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe><script src=\"https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1725245713\"><\/script>\n<\/div>\n<\/figure>\n<p class=\"\">At the heart of this rebrand is the idea of inspiring brighter workdays for everyone. Workday has always been about people, whether it\u2019s revolutionizing how organizations handle HR, finance, or business planning. And now, with a design system that blends optimism, rigor, and a little bit of joy, that philosophy shines through in every detail.<\/p>\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"1000\" height=\"563\" src=\"https:\/\/videopress.com\/embed\/cod4kmxM?cover=1&amp;posterUrl=https%3A%2F%2Fwww.printmag.com%2Fwp-content%2Fuploads%2F2024%2F11%2Fworkday_cs_brighter_v09_mp4_hd.original-1.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe><script src=\"https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1725245713\"><\/script>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"1000\" height=\"563\" src=\"https:\/\/videopress.com\/embed\/4nEvmBni?cover=1&amp;posterUrl=https%3A%2F%2Fwww.printmag.com%2Fwp-content%2Fuploads%2F2024%2F11%2Fworkday_cs_quotefield_v05_mp4_avc_240p.original-1.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe><script src=\"https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1725245713\"><\/script>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"1000\" height=\"563\" src=\"https:\/\/videopress.com\/embed\/oiPZ2pfk?cover=1&amp;posterUrl=https%3A%2F%2Fwww.printmag.com%2Fwp-content%2Fuploads%2F2024%2F11%2Fworkday_cs_quotewheel_v02_mp4_avc_240p.original.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe><script src=\"https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1725245713\"><\/script>\n<\/div>\n<\/figure>\n<p class=\"\">Take the logo, it\u2019s an evolution of Workday\u2019s \u2018Horizon\u2019\u2014a nod to new beginnings\u2014refined with custom letterforms that are both confident and approachable. There\u2019s even a shorthand version called The Dub (yes, it\u2019s as versatile and fun as it sounds). The color palette\u2019s energizing yellows paired with calming blues, symbolize the rhythm of a workday, with vibrant gradients adding depth across digital and print.<\/p>\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"1000\" height=\"563\" src=\"https:\/\/videopress.com\/embed\/4yVotWPV?cover=1&amp;posterUrl=https%3A%2F%2Fwww.printmag.com%2Fwp-content%2Fuploads%2F2024%2F11%2Fkoto_workday_casestudy_r5_v5_mp4_avc_240p.original-1.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe><script src=\"https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1725245713\"><\/script>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"1000\" height=\"563\" src=\"https:\/\/videopress.com\/embed\/gnyF8vKg?cover=1&amp;posterUrl=https%3A%2F%2Fwww.printmag.com%2Fwp-content%2Fuploads%2F2024%2F11%2Fworkday_cs_marktransform_v5_mp4_avc_240p.original-1.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe><script src=\"https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1725245713\"><\/script>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"1000\" height=\"563\" src=\"https:\/\/videopress.com\/embed\/0UeS0jKf?cover=1&amp;posterUrl=https%3A%2F%2Fwww.printmag.com%2Fwp-content%2Fuploads%2F2024%2F11%2Fworkday_cs_gradients_v03_mp4_avc_240p.original.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe><script src=\"https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1725245713\"><\/script>\n<\/div>\n<\/figure>\n<p class=\"\">A custom Workday Sans typeface is in the works to ensure clarity and sophistication across all communications. And the motion design? Seamless and intuitive, it mirrors the natural flow of time and reinforces Workday\u2019s message of progress and transparency.<\/p>\n<p class=\"\">But what really ties it all together is the brand\u2019s visual personality. The photography feels natural, aspirational, and authentic, with subtle movements that reflect progress\u2014whether it\u2019s a forward glance or a task in motion. It\u2019s all about balancing big-picture vision with the everyday moments that make work meaningful.<\/p>\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"1000\" height=\"563\" src=\"https:\/\/videopress.com\/embed\/UoKi6TR9?cover=1&amp;posterUrl=https%3A%2F%2Fwww.printmag.com%2Fwp-content%2Fuploads%2F2024%2F11%2Fworkday_cs_grids_v04_mp4_avc_240p.original.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe><script src=\"https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1725245713\"><\/script>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\">Working with the Workday team was about more than just building a brand\u2014it was about capturing the heart of their culture and sharing it with the world.\u201d<\/p>\n<p><cite>Caroline Fox, Koto creative director<\/cite><\/p><\/blockquote>\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"1000\" height=\"563\" src=\"https:\/\/videopress.com\/embed\/we6EBIiz?cover=1&amp;posterUrl=https%3A%2F%2Fwww.printmag.com%2Fwp-content%2Fuploads%2F2024%2F11%2Fworkday_cs_iconcards_v04_mp4_hd.original.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe><script src=\"https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1725245713\"><\/script>\n<\/div>\n<\/figure>\n<p class=\"\">\u201cOver the past year, we became a true extension of their team, collaborating across brand and digital to ensure every detail felt authentic and resonated with HR and Finance audiences,\u201d Caroline Fox, Koto\u2019s creative director said. \u201cWe\u2019re proud of what we\u2019ve created together and grateful for the trust they placed in us to bring this vision to life.\u201d<\/p>\n<p class=\"\">For me, this rebrand is proof that even in the world of B2B software, design has the power to connect on a deeply personal level. Workday\u2019s updated identity doesn\u2019t just reflect a brighter future for work\u2014it makes you believe it\u2019s already here.<\/p>\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"800\" height=\"1000\" src=\"https:\/\/videopress.com\/embed\/t4ftpmEC?cover=1&amp;posterUrl=https%3A%2F%2Fwww.printmag.com%2Fwp-content%2Fuploads%2F2024%2F11%2Fworkday_cs_typearcs_v06_mp4_avc_240p.original.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe><script src=\"https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1725245713\"><\/script>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-video wp-block-embed is-type-video is-provider-videopress\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"800\" height=\"1000\" src=\"https:\/\/videopress.com\/embed\/0F4AulkV?cover=1&amp;posterUrl=https%3A%2F%2Fwww.printmag.com%2Fwp-content%2Fuploads%2F2024%2F11%2Fworkday_cs_colorwheel_v03_mp4_avc_240p.original.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe><script src=\"https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1725245713\"><\/script>\n<\/div>\n<\/figure>\n<p>The post <a href=\"https:\/\/www.printmag.com\/branding-identity-design\/kotos-refresh-for-workday-brings-optimism-to-enterprise-software\/\">Koto\u2019s Refresh for Workday Brings Optimism to Enterprise Software<\/a> appeared first on <a href=\"https:\/\/www.printmag.com\">PRINT Magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think of enterprise software, \u201cwarmth\u201d and \u201chumanity\u201d might not be the first words that come to mind \u2014 but Workday is on a mission to change that. Thanks to a partnership with creative studio Koto, Workday\u2019s refreshed identity doesn\u2019t just keep pace in the AI-driven future of business, it leads with a distinctly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/posts\/685"}],"collection":[{"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/comments?post=685"}],"version-history":[{"count":1,"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/posts\/685\/revisions"}],"predecessor-version":[{"id":686,"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/posts\/685\/revisions\/686"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/media\/691"}],"wp:attachment":[{"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/media?parent=685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/categories?post=685"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/tags?post=685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}