{"id":508,"date":"2025-01-08T12:38:39","date_gmt":"2025-01-08T13:38:39","guid":{"rendered":"http:\/\/www.storybooksaintbernards.com\/?p=508"},"modified":"2025-04-03T22:57:08","modified_gmt":"2025-04-03T22:57:08","slug":"wolff-olins-crafts-a-brand-made-of-caribbean-for-sandals-resorts","status":"publish","type":"post","link":"http:\/\/www.storybooksaintbernards.com\/index.php\/2025\/01\/08\/wolff-olins-crafts-a-brand-made-of-caribbean-for-sandals-resorts\/","title":{"rendered":"Wolff Olins Crafts a Brand \u2018Made of Caribbean\u2019 for Sandals Resorts"},"content":{"rendered":"

Here in New York City, we\u2019re bundled up in sweaters, watching the snow swirl by the skyscrapers \u2014 maybe even daydreaming about a warm island getaway. Sandals Resorts<\/a>\u2018 new global campaign, \u201cMade of Caribbean,\u201d might just be the nudge you need to trade your parka for a pi\u00f1a colada. More than a fresh coat of paint, the new campaign and fresh visuals are a strategic deep dive into the brand\u2019s identity. Sandals embraces its roots with unapologetic authenticity, collaborating with Leo Burnett<\/a> and Wolff Olins<\/a> to position itself as not simply a luxury resort brand but a cultural ambassador for the Caribbean.<\/p>\n

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