{"id":390,"date":"2025-03-14T11:00:00","date_gmt":"2025-03-14T12:00:00","guid":{"rendered":"http:\/\/www.storybooksaintbernards.com\/?p=390"},"modified":"2025-04-03T22:55:35","modified_gmt":"2025-04-03T22:55:35","slug":"skfs-brand-update-proves-that-good-design-endures","status":"publish","type":"post","link":"http:\/\/www.storybooksaintbernards.com\/index.php\/2025\/03\/14\/skfs-brand-update-proves-that-good-design-endures\/","title":{"rendered":"SKF\u2019s Brand Update Proves That Good Design Endures"},"content":{"rendered":"

Few logos can claim a legacy of over a century, but SKF\u2019s wordmark has been a quiet icon of industrial design since 1908\u2014long before corporate branding was even a formalized practice. Originally hand-painted by an employee, the bold, geometric lettering was a strikingly modern expression for its time, setting an example for countless industrial brands that followed. Now, more than a hundred years later, SKF has refined its identity once again, carefully balancing heritage with the demands of a digital-first world.<\/p>\n

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SKF<\/a>, the Swedish industrial giant, has unveiled a refined visual identity that reinterprets its 1908 logo for the digital age. Rather than a radical departure, the update is a measured evolution, an acknowledgment of the brand\u2019s legacy while ensuring it remains relevant in an increasingly digital landscape.<\/p>\n

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