{"id":332,"date":"2025-03-25T11:00:00","date_gmt":"2025-03-25T12:00:00","guid":{"rendered":"http:\/\/www.storybooksaintbernards.com\/?p=332"},"modified":"2025-04-03T22:55:07","modified_gmt":"2025-04-03T22:55:07","slug":"tilt-beauty-exemplifies-dei-in-the-design-practice","status":"publish","type":"post","link":"http:\/\/www.storybooksaintbernards.com\/index.php\/2025\/03\/25\/tilt-beauty-exemplifies-dei-in-the-design-practice\/","title":{"rendered":"Tilt Beauty Exemplifies DEI in the Design Practice"},"content":{"rendered":"

If you\u2019ve ever struggled to open a package\u2014wrestling with stubborn plastic, squinting at tiny instructions, or fumbling with an awkward design\u2014you\u2019ve experienced the silent power of design. It\u2019s something we rarely think about when it works well, but when it doesn\u2019t? Frustration sets in fast. Now imagine that frustration multiplied for someone with limited dexterity, low vision, or other accessibility needs. Suddenly, what seems like a minor design flaw becomes a major barrier.<\/p>\n

I recently attended the Pentawards<\/a> New York Meetup, where industry leaders converged to discuss the evolving landscape of packaging design. The conversations went beyond aesthetics and branding, and into the growing need for inclusivity, accessibility, and thoughtful design. With consumer expectations higher than ever, brands are realizing that design isn\u2019t just about looking good on a shelf; it\u2019s about creating an experience that welcomes everyone.\u00a0From sustainable materials to sensory-driven interactions, the industry\u2019s biggest trends are proving that good design isn\u2019t just about catching eyes; it\u2019s about making human connections. As part of the event, Pentawards released the top ten trends to look for this year and next. (More on that below.) <\/p>\n

One of the most compelling projects showcased at the event was Tilt Beauty<\/a>, a brand redefining what it means to design for inclusivity and setting a standard the industry must continue to follow. This newly launched beauty brand isn\u2019t just innovating in formulation; it\u2019s reshaping the very definition of accessible beauty and packaging design.<\/p>\n

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