{"id":1904,"date":"2025-04-24T19:00:00","date_gmt":"2025-04-24T19:00:00","guid":{"rendered":"http:\/\/www.storybooksaintbernards.com\/?p=1904"},"modified":"2025-04-24T22:58:44","modified_gmt":"2025-04-24T22:58:44","slug":"black-madres-handcarved-campaign-for-corona-elevates-folklore-in-fishermen-storytellers","status":"publish","type":"post","link":"http:\/\/www.storybooksaintbernards.com\/index.php\/2025\/04\/24\/black-madres-handcarved-campaign-for-corona-elevates-folklore-in-fishermen-storytellers\/","title":{"rendered":"Black Madre\u2019s Handcarved Campaign for Corona Elevates Folklore in \u2018Fishermen Storytellers\u2019"},"content":{"rendered":"

Slick digital campaigns and AI-generated imagery dominate our screens these days, but Brazil-based visual arts studio Black Madre<\/a> has carved \u2014 quite literally \u2014 a compelling case for the power of craft. Their latest work, a collaboration with Africa Creative<\/a> for Corona\u2019s \u201cFisherman Storytellers\u201d campaign<\/a>, proves that branding rooted in authenticity, tactility, and human touch still reigns supreme.<\/p>\n

Unfolding through a stunning blend of hand-carved woodwork, stop-motion animation, and book design, the campaign captures a rarely seen intersection of branding, folklore, and social responsibility. It tells the story of Brazil\u2019s coastal fishing communities, where seasonal fishing prohibitions leave families without income and where Corona is stepping in to offer an alternative: storytelling.<\/p>\n

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