{"id":1822,"date":"2025-04-08T13:18:48","date_gmt":"2025-04-08T13:18:48","guid":{"rendered":"http:\/\/www.storybooksaintbernards.com\/?p=1822"},"modified":"2025-04-11T00:57:50","modified_gmt":"2025-04-11T00:57:50","slug":"greenspace-turns-a-behavioral-mission-into-a-thoughtful-brand-for-raising-digital-citizens","status":"publish","type":"post","link":"http:\/\/www.storybooksaintbernards.com\/index.php\/2025\/04\/08\/greenspace-turns-a-behavioral-mission-into-a-thoughtful-brand-for-raising-digital-citizens\/","title":{"rendered":"Greenspace Turns a Behavioral Mission Into a Thoughtful Brand for Raising Digital Citizens"},"content":{"rendered":"

Tech literacy is both essential and elusive, especially for families navigating an increasingly online childhood, which makes the work of Danish start-up Raising Digital Citizens<\/a> not only timely but deeply necessary. When it came time to give this mission a voice and visual identity, they turned to London-based creative consultancy Greenspace<\/a> \u2014 known for its sophisticated approach to brand storytelling and legacy-building.<\/p>\n

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Greenspace brought its signature blend of strategy, narrative focus, and expressive design to the project, building a brand identity that\u2019s as thoughtful and functional as the mission itself. Rather than leaning into fear-based messaging around screen time or online dangers \u2014 a trap many digital parenting resources fall into \u2014 Greenspace and Raising Digital Citizens chose instead to center joy, curiosity, and connection.<\/p>\n

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At the heart of the brand is \u201cPlay to a better future,\u201d a mantra that speaks to the brand\u2019s long-term vision of empowering both kids and parents to engage with digital spaces confidently and safely. This sentiment manifests most tangibly in the brand\u2019s first product: a beautifully designed set of 200 conversation cards intended to spark dialogue on everything from cyberbullying and safety to gaming and well-being.<\/p>\n

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The card\u2019s design is a study in balance\u2014approachable enough for children, yet grounded enough for adults. Enter PP Editorial New, a condensed serif with warmth and authority, paired with Mabry, a humanized grotesque that subtly references pre-digital type traditions, reinforcing the tactile, screen-free nature of the cards. Color plays an equally vital role. A luminescent lime green leads the palette, complemented by seven Pantone shades chosen to reflect the vibrancy of digital environments while maintaining the sensory appeal of printed material. The shapes are conceptually evocative without falling into clich\u00e9: an abstracted speech bubble for Communication, a stylized warning sign for Bullying, and a flower for Well-being.<\/p>\n

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The logomark itself is a typographic wink: the words \u201cRaising Digital Citizens\u201d are offset to mirror a text conversation, reinforcing the brand\u2019s core message that dialogue is everything. Custom ligatures add an unexpected charm, reflecting the emotional connections the brand hopes to nurture.<\/p>\n

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What sets this project apart is how Greenspace seamlessly translates a behavioral mission into a brand system that feels lived-in, human, and genuinely useful. The conversation cards are only the beginning. The brand extends into a content-rich website, a parental guide, and other touchpoints designed to support families with evolving tools, insights, and research.<\/p>\n

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Jessica Alexander, the founder of Raising Digital Citizens, grounds the initiative in the Danish parenting philosophy of a globally recognized model of empathetic, happiness-focused child-rearing. That legacy of care is reflected in every element of the design. \u201cWe chose to collaborate with Greenspace because they understand our core values,\u201d she said in the release. \u201cThey\u2019re parents themselves. That made all the difference.\u201d<\/p>\n

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Greenspace\u2019s Lene Nielsen sums it up best: \u201cThere couldn\u2019t be a more urgent topic than raising the next generation of online users in a supportive, collaborative family environment.\u201d In that spirit, this collaboration feels less like a brand launch and more like the planting of a much-needed seed \u2014 one that will grow, evolve, and, yes, play its way toward a more digitally literate future.<\/p>\n

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The post Greenspace Turns a Behavioral Mission Into a Thoughtful Brand for Raising Digital Citizens<\/a> appeared first on PRINT Magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tech literacy is both essential and elusive, especially for families navigating an increasingly online childhood, which makes the work of Danish start-up Raising Digital Citizens not only timely but deeply necessary. When it came time to give this mission a voice and visual identity, they turned to London-based creative consultancy Greenspace \u2014 known for its […]<\/p>\n","protected":false},"author":1,"featured_media":1824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/posts\/1822"}],"collection":[{"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/comments?post=1822"}],"version-history":[{"count":3,"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/posts\/1822\/revisions"}],"predecessor-version":[{"id":1835,"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/posts\/1822\/revisions\/1835"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/media\/1824"}],"wp:attachment":[{"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/media?parent=1822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/categories?post=1822"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.storybooksaintbernards.com\/index.php\/wp-json\/wp\/v2\/tags?post=1822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}