{"id":1597,"date":"2025-01-09T16:00:00","date_gmt":"2025-01-09T17:00:00","guid":{"rendered":"http:\/\/www.storybooksaintbernards.com\/?p=1597"},"modified":"2025-04-03T23:09:57","modified_gmt":"2025-04-03T23:09:57","slug":"uncommons-reframe-identity-for-vimeo-challenges-design-norms-through-resolution","status":"publish","type":"post","link":"http:\/\/www.storybooksaintbernards.com\/index.php\/2025\/01\/09\/uncommons-reframe-identity-for-vimeo-challenges-design-norms-through-resolution\/","title":{"rendered":"Uncommon\u2019s REFRAME Identity for Vimeo Challenges Design Norms Through Resolution"},"content":{"rendered":"

As a designer, it\u2019s always exciting to see a brand identity push boundaries, and the work Uncommon Creative Studio<\/a> recently did for Vimeo<\/a> does just that. The new design system reimagines a core aspect of video \u2014 resolution \u2014 not just as a technical feature but as a bold design choice.<\/p>\n

Vimeo, the pioneer of high-definition video sharing, sought a brand identity as innovative as its platform. The result is a dynamic design system where resolution isn\u2019t merely a visual detail but a central, functional element.<\/p>\n

Uncommon\u2019s approach involved creating traditional brand components \u2014 logo, color palette, and typography \u2014 but with a twist: they employed generative tools to modulate the resolution of these elements. This concept was vividly brought to life during REFRAME<\/a>, Vimeo\u2019s inaugural video innovation conference.<\/p>\n

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